iSpot.tv provides real-time, always-on TV advertising measurement across both linear and streaming environments. The platform covers the full lifecycle of TV advertising, from creative testing and audience verification to attribution of business outcomes and brand impact. Founded in 2012, the company operates at scale, measuring 75,000 advertisers and 2.8 million creatives, with data covering $628 billion in ad spend.
The company's measurement infrastructure has exclusive access to data from 83 million smart TVs and set-top boxes, alongside more than 400 direct integrations with streaming platforms and demand-side platforms. This reach underpins its core technical capabilities in real-time data processing, audience verification, attribution modeling, and cross-screen analytics.
iSpot's client base spans much of the advertising industry's upper tier. Eighty-five of the top 100 advertisers and all ten of the top ten use the platform, which has measured 107 trillion impressions and 59 billion attributed conversions to date.