Pion, founded in 2005 and originally known as Student Beans, is a global youth marketing company. It provides brands with tools to reach and engage consumer groups including students, military personnel, healthcare workers, and teachers. The company's technology and platform services are used in over 100 countries.
The company's core offerings include Beans iD, a digital verification technology platform, alongside advertising services and consumer insights. Pion verifies over 50 million customers and maintains an active audience of more than 10 million members. Its business model supports partnerships with over 3,500 brands.
Headquartered in Birmingham, UK, with operations in the USA and globally, Pion also organizes the Youth Marketing Summit (YMS) festivals, which are among the world's largest gatherings for the youth marketing industry. The company was started by brothers and pioneered digital student verification, later rebranding to reflect a broader mission.