Toptracer develops ball-tracking technology for the golf industry, used in both television broadcasts and on driving ranges. Founded in 2006 and headquartered in Sweden, the company's systems use computer vision and camera technology to track a golf ball's flight and display shot data in real time. Its product suite enables features such as virtual course play and interactive games at driving ranges, alongside the shot-tracking graphics familiar to viewers of professional golf broadcasts.
The company's technology is marketed as the number one range technology in golf, deployed at over 1,200 golf facilities across 31 countries. Toptracer operates within the golf, sports broadcasting, and entertainment verticals, providing both a tool for broadcasters and a platform for driving ranges to offer data-driven, interactive experiences to recreational players.