King Power is Thailand's leading travel retail group, founded in 1989. The company operates across eight business segments, including duty-free retail, dining, hospitality, and consumer products. It pioneered downtown duty-free retail in Thailand with its first shop in 1989 and has since expanded to a prominent position in the Asian duty-free market, operating at major Thai airports and downtown complexes.
The company's portfolio includes diverse assets such as King Power Mahanakhon, an iconic Bangkok landmark, and the Firster retail platform. Its geographic presence spans Thailand, broader Asia, and internationally, partly through its ownership of the English football club Leicester City FC. The group is known in the industry by the nickname "King of Duty Free."
Founded by Vichai Srivaddhanaprabha, leadership has continued within the family under Aiyawatt Srivaddhanaprabha. The corporate philosophy is centered on "THE POWER OF POSSIBILITIES," with a stated commitment to innovation in travel retail experiences and an expanding global footprint.