Palta is a health and well-being technology company that builds and scales preventative digital health brands. Its portfolio includes Flo, the top-ranked female health application globally with 420 million installs, and Simple, an AI-powered weight management coaching app with over 17 million downloads. Other products include Zing Coach, an AI fitness trainer, and Lovi, an AI cosmetologist for personalized skincare.
The company operates across the UK, US, EU, and Israel, employing over 800 people. Its technical work centers on AI, digital health, and data platforms. Across its portfolio of brands, Palta reaches 61 million monthly active users. Rather than acting as a traditional investor, the company co-founds its ventures from scratch and provides them with a proprietary data platform, Palta Brain, to support rapid building and scaling.