Herbalife is a publicly traded company on the NYSE (HLF) that has operated in the health and wellness sector since 1980. The company develops and distributes a range of nutrition products, including protein shakes, dietary supplements, teas, aloe-based products, sports nutrition, and skin and body care solutions.
The firm operates in more than 90 countries, serving millions of customers through a direct-selling model. Its distribution network consists of independent distributors who provide personalized coaching and support, emphasizing one-on-one service and accountability.
Herbalife was founded with a mission to improve nutrition habits worldwide. Its business model combines product development with a community-driven approach to customer engagement.