Pura is a Utah-based company that develops smart home fragrance technology. Founded in 2014, it operates at the intersection of the home fragrance and smart home industries, building products that allow users to manage scent as a deliberate element of their living environment.
The company's primary product is a smart diffuser system. These devices enable users to control fragrance intensity, set schedules, and switch between different scents via a mobile application. The fragrances are formulated to be safe for use around children and pets. The company conceptualizes its work as "Scent Design," positioning fragrance as a core component of interior design alongside color, texture, and lighting.
Pura has demonstrated significant commercial traction, reporting that it sells a fragrance every 3.7 seconds. The company was recognized as the Fastest Growing Company in Utah.