Cresta is a generative AI platform for contact centres. Founded in 2017, the company emerged from Stanford University's AI lab and was established by Sebastian Thrun, the AI researcher behind Google X and Waymo. It is led by chief executive Ping Wu, formerly of Google Contact Center AI.
The firm's core product, Cresta's Unified Platform, combines human and artificial intelligence to capture expertise from top-performing agents and scale it across entire organisations. It provides real-time insights, automates complex conversations, and aims to help agents consistently perform at the level of their best colleagues. The technology draws on expertise in generative AI, machine learning, and natural language processing.
Cresta serves clients across telecommunications, hospitality, and technology sectors, including Cox Communications, Hilton, and Intuit. The company's stated mission is to help businesses save money, grow revenue, and deliver improved customer experiences at scale.